Save time and resources by integrating your WordPress setup with your business apps

Arjun VS

Arjun is a product marketer at Zoho with over five years of experience in content marketing, user education, and adoption strategies. Currently, he handles the marketing efforts for Zoho Flow, their integration and workflow automation platform. Over the years, he’s developed skill sets in UI/UX content, email marketing, social media strategies, and long-form content. In his free time, he enjoys watching and playing football and chess and experimenting in the kitchen with his favorite recipes.


In this talk, the focus will be on delivering a solution to the integration challenges faced by WordPress users who rely on a variety of apps to manage their businesses. As businesses grow, they often create two distinct sets of applications: one centered on WordPress and its related plugins, and another comprising their usual tech stack, such as CRMs, analytical tools, project management tools, accounting software, and more.

To bridge these gaps, some businesses resort to coding or multiple integration plugins, which may suffice when the business is small and still defining its workflows.

However, as these businesses grow and scale, such solutions often become cumbersome, complicating workflows and leading to unnecessary expenses. This talk aims to present a way for businesses to address their integration challenges effectively — by adopting a platform that enables them to create, manage, and troubleshoot integrations from a single location, consolidating all their integrations and automated workflows under one roof.


Leave a Reply

Your email address will not be published. Required fields are marked *