The art of generating the right kind of leads that converts is the backbone of any service-based company. This is a common situation in most service based businesses where the marketing team generate lots of leads but the sales team is not able to convert it. If the complete lead generation strategies are rightly designed, then the chance of those generated leads to be converted into a customer increase significantly. In my proposed talk I will be addressing why this problem happens and how to generate the right kind of leads, that can easily be converted by the Sales Team while also improving the overall experience of the new customer.